While trying to develop my skills, I took a course on Graphic Design Specialization on Coursera by the California Institute of Arts(CalArts) in 2020. For the final project for this course, I developed an fictional brand that would design customized and versatile prosthetics for those in need. I designed the branding and logo for this company which helped develop the identity system which was compiled into a branding guide.
Software Used—Adobe Illustrator, Adobe InDesign, and Adobe Photoshop Categories—Identity Design, Branding Design, Branding Guide Design, Branding and Identity Design, Logo Design, Logotype DesignProject Completion—September 2020
For this project, I developed an imaginative brand that designs and develops customized and versatile prosthetics for humans. Based on that idea, I designed the branding and logo by which the company will be known. I explored various color palettes and type choices to come up with the final type, color, and logo for the brand. The final branding guide along with the process can be seen below.