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Hi! I’m Shelen!


I'm a passionate Creative Strategist at Adobe, driven by a burning desire to create impactful and engaging experiences. My focus lies in creating work that engage people on a deeper level by weaving intricate storylines regardless of the platform. This dedication has led to the creation of interactive and multi-sensory experiences, fueled by my background in architecture – a field that instilled in me a spatially aware and experimental approach.

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UX/UI and Creative Coding


Publication Design


Branding and Identity


Poster and Visual Design

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Typefaces used—VG5000 designed by Justin Bihan and Helvetica Neue by Linotype

©2022 shelenvirani

Versthetic


While trying to develop my skills, I took a course on Graphic Design Specialization on Coursera by the California Institute of Arts(CalArts) in 2020. For the final project for this course, I developed an fictional brand that would design customized and versatile prosthetics for those in need. I designed the branding and logo for this company which helped develop the identity system which was compiled into a branding guide. 
Software Used—Adobe Illustrator, Adobe InDesign, and Adobe Photoshop

Categories—Identity Design, Branding Design, Branding Guide Design,
Branding and Identity Design, Logo Design, Logotype Design


Project Completion—September 2020


Introduction:


For this project, I developed an imaginative brand that designs and develops customized and versatile prosthetics for humans. Based on that idea, I designed the branding and logo by which the company will be known. I explored various color palettes and type choices to come up with the final type, color, and logo for the brand. The final branding guide along with the process can be seen below.