Hi! I’m Shelen!

I'm a passionate Creative Strategist at Adobe, driven by a burning desire to create impactful and engaging experiences. My focus lies in creating work that engage people on a deeper level by weaving intricate storylines regardless of the platform. This dedication has led to the creation of interactive and multi-sensory experiences, fueled by my background in architecture – a field that instilled in me a spatially aware and experimental approach.

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UX/UI and Creative Coding

Publication Design

Branding and Identity

Poster and Visual Design

About Me


Typefaces used—VG5000 designed by Justin Bihan and Helvetica Neue by Linotype

©2022 shelenvirani

Mrs Eaves—Zuzana Licko

This project was based on research about one particular typeface, mine being Mrs. Eaves by Zuzana Licko. This research along with the process is compiled in a book that is shown below. The process  included selecting 2 letterforms from the typeface and conducting studies by creating 3d sculptures and patterns that finally became a wallpaper.
Software Used—Adobe Illustrator, Adobe InDesign, and Sketchup 3D Categories—Book Design, Typeface Study, Typeface Research, 3D Letterforms Design, Pattern Design, Wallpaper Design, Model Making Typeface—Mrs Eaves by Zuzana Licko from Adobe Fonts
Project Completion—December 2021


It all began with a typeface provided by the instructor, to study and research about. Selecting two letterforms and creating their multiforms that got converted to vector and later became a 3D model. These letterforms were also used to create patterns one of which turned into a wallpaper. Later, the research of the typeface was compiled into a book that was exhibited at the end of the semester.

My typeface being Mrs Eaves, which was designed by Zuzana Licko, I selected 2 letterforms—“Q” and “2” because of their interesting tails. Studying them, creating 2 types of models, I understood the difficulty of using this typeface in a big block of text. Therefore, choosing only small body text, made my book unique and more interesting. My final book consists of 3 smaller booklets combined together. The first booklet, consists of all the texts about the typeface and the history, the second booklet, shows the various styles of the typeface in an interactive way, using circles that rotate to reveal each letter separately. And the last booklet, consists of all the patterns and pictures of 3D models that were created during the process. All the pages from the book are shown below.


Pictures from the Exhibition: