Made for Every Moment: Global Template Systems
From classrooms to campaigns, celebrations to everyday content. Each one called for a different visual answer. Base templates for Adobe Express across the US and India, built for non-designers to make their own.
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Dressed in Trust: Excloset
A rebrand can change how a company looks, but not automatically how it feels to interact with. For Excloset, I carried the new identity across the website, Naver, and paid social, turning the visual language into a cohesive luxury resale experience.
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Adobe Express: Scaling Impact Through Design & Strategy
A closer look at how design strategy and visual systems came together to shape Adobe Express for the Indian market.
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Beyond the AI Aesthetic: Evolving Adler
What does an AI-native agency look like when it stops trying to look like AI?
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Wagging the Tail of Change: Rebranding spcaLA
A reimagined identity for spcaLA, built around custom typography and a flexible visual system designed to express compassion, movement, and purpose.
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A Game of Gods: Reviving Chaupar
Rooted in personal memory and Indian history, this project revives Chaupar through a tactile book and game system that blends storytelling, play, and design.
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Caution: This Is a Trap
I knew I was dreaming. I just couldn't wake up. So I built the dream as a game. The only way out is a door that appears at random.
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Dressed in Trust: Excloset
A rebrand can change how a company looks, but not automatically how it feels to interact with. For Excloset, I carried the new identity across the website, Naver, and paid social, turning the visual language into a cohesive luxury resale experience.
View Project
Made for Every Moment: Global Template Systems
From classrooms to campaigns, celebrations to everyday content. Each one called for a different visual answer. Base templates for Adobe Express across the US and India, built for non-designers to make their own.
View Project
Beyond the AI Aesthetic: Evolving Adler
What does an AI-native agency look like when it stops trying to look like AI?
View Project
Adobe Express: Scaling Impact Through Design & Strategy
A closer look at how design strategy and visual systems came together to shape Adobe Express for the Indian market.
View Project
Wagging the Tail of Change: Rebranding spcaLA
A reimagined identity for spcaLA, built around custom typography and a flexible visual system designed to express compassion, movement, and purpose.
View Project
A Game of Gods: Reviving Chaupar
Rooted in personal memory and Indian history, this project revives Chaupar through a tactile book and game system that blends storytelling, play, and design.
View Project