Shelen is a visual designer shaping identities and systems through experimentation and storytelling.
Adobe Express: Scaling Impact Through Design & Strategy
A closer look at how design strategy and visual systems came together to shape Adobe Express for the Indian market.
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Wagging the Tail of Change: Rebranding spcaLA
A reimagined identity for spcaLA, built around custom typography and a flexible visual system designed to express compassion, movement, and purpose.
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A Game of Gods: Reviving Chaupar
Rooted in personal memory and Indian history, this project revives Chaupar through a tactile book and game system that blends storytelling, play, and design.
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Trapped: Creative Coding
Born from a lucid nightmare, this interactive coding project translates the feeling of being trapped in a dream into a playable digital maze.
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